12 June 2016

Natural & Cruelty-Free Beauty For Beginners: Where To Start

So, you're interested to hear what the natural beauty world has to offer, but you're not sure where to begin? I'm here to help! I want to show you how simple and easy your transition into the natural, organic and cruelty-free beauty world can be.
Firstly, you should know that a product which has not been authentically certified as cruelty-free, probably isn't! Don't fall for the "our products are never tested on animals, unless required by law" statement that many brands issue - this means they are knowingly selling their products in countries which test on animals; this means more money for them and to hell with the consequences for those poor animals! Simply putting "against animal testing" on a bottle does not mean it is cruelty-free, plus there are also non-official bunny logos, which are not at all affiliated with any cruelty-free certifications.
There are a few main companies whose certifications you can trust:
BUAV/Leaping Bunny
Choose Cruelty Free
The Soil Association
The Vegan Society
The Vegetarian Society
Research is key! And keeping yourself up-to-date with brand policies is important, as they often change and lose their certification. There is absolutely no excuse not to be using cruelty-free beauty and lifestyle products - there are so many options and it can be done on the smallest budget! Amongst many others, Superdrug's own brand, Original Source, Faith In Nature and Method are all certified cruelty-free and many are vegan-friendly, too. These particular brands are easily accessible and most can be found in local stores. The question is, do you stop at cruelty-free, or will you go the whole way to natural, organic beauty? Often, the expense of changing to natural beauty is used as an excuse not to switch, but there are lots of budget-friendly options out there!
When looking at product ingredients, you should be looking out for minimal ingredients which you can identify easily. If you can't pronounce the names of the ingredients and have no idea what all of those long names mean, you shouldn't be using it. It has been proven over and over again that these synthetic, toxic ingredients are completely unnecessary and there are always natural alternatives available.
The best way to transition into natural beauty is to do so slowly. Don't be wasteful and throw away your whole stash! When you are coming to the end of a product, replace it with a natural alternative. This is a much more budget and eco-friendly way of transitioning.

Check out my 5 reasons you need to switch to natural beauty! You should also check out these helpful links, which will aid you in your decision to make the switch:

My next installment in this series will be taking you back to basics and giving you budget-friendly, natural alternatives to your everyday essentials.

If you have any questions, please ask! By switching to natural beauty, you are helping yourself, your environment and helpless animals. Stop supporting the big brand names supporting cruel, unnecessary animal testing today!

Thank you so much for reading and for your interest in switching - this is the first step in your exciting journey to a greener lifestyle.
Emma xxx


  1. Ah such a thoughtful and enlightening post Emma! Apologies for me taking so long to catch up with you, I’ve been on holiday and just before I was feeling under the weather but I think it’s passed now. From buying natural/organic products myself, I have found the quality is often really good because of what ingredients are included. I like that you spoke about budget friendly brands, I didn’t know Superdrug’s own brand was cruelty-free! I also admired your advice about transitioning slowly to natural beauty, great tip! For me personally I think there is a bit of peer pressure around what products we buy as bloggers (or general consumers) which I find worrying. Before I had a blog I just bought what I liked without further thought. It’s a shame so many mainstream brands aren’t cruelty-free, shocking in fact, why do you think that is? Why do you think brands such as Maybelline, Garnier etc. are more widespread than natural/cruelty-free options? Look forward to the next instalments of this post series and thanks for sharing! :-) xx

    Helen | Helens Fashion & Beauty Blog

    1. Thank you so much for reading and I'm glad you enjoyed the post, Helen! :) Hope you had a lovely holiday and glad to hear you're feeling better now. I think mainstream brands want to be able to offer cheaper options compared to organic beauty products, but they fill their products full of harmful ingredients when there are much safer alternatives out there. Although natural beauty is growing, a lot of people are still unaware that these safer alternatives exist. Mainstream brands spend a lot of their budget on marketing and using celebrity endorsements and don't leave much for the product ingredients, so they are filled with cheap synthetics and preservatives. I think having a blog is a great platform to showcase greener alternatives and spread the word about natural beauty! :) xxx

    2. Apologies for late reply, I appreciated your response to my questions very much and learned a bit more about the topic. I think you made some excellent points, it was nice to chat to you about it! Have a nice evening and speak soon! :-) xxx

    3. You're welcome, Helen! I'm glad you've learned something new from reading this post. :) I'm just enjoying a slice of homemade apple & walnut cake at the moment! Hope you've had a great weekend and speak soon. xxx

  2. This is such a great idea for a series!
    Do the Vegan & Vegetarian Society certifications also mean it's cruelty free? I'd never thought about it, but that makes so much sense. :) x

    1. Thanks, Emily! Yes, both of these official certifications mean that the products are cruelty-free, which is great. :) xxx


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